HUNGRY GAMES: SGAME 2.0 / 2018

Hungry Games is a fine dining concept developed by Le Cordon Bleu-trained Jewel Tai. SGame 2.0 was the second iteration of the event in Singapore, based on a playful approach to cooking with fruit. The brief was to create a colourful and lively visual identity that could be translated across print and digital designs as well as styling for the event itself.


We created a bold palette inspired by the fruit that was being used and the tropical greenery found in Singapore. Textured paper and imagery resembling the cross-section and seeds of a fruit were selected as a nod to nature.

The bespoke menu comprises of a pale pink and tan envelope containing a selection of fruit-shaped cards, with polygonal cutouts detailing the ingredients for each dish. 


A variety of tropical fruit and 2D / 3D polygonal paper pieces were used to form bespoke centrepieces, table settings and other decorative elements.

Credits
Chefs: Jewel Tai, Bryan Wong, Danny Yeo  / Event Photography: Nathaniel Leong

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